Privacy Policy

This policy explains what UsefulBeam Web, part of UsefulBeam (“we”), collects when you visit web.usefulbeam.com or apply for a free website audit, and how we use it.

What we collect

• Your application. Your name, business email, business name, website address, business location, and your answers to the questions on the form.
• Your audit booking. If we invite you to book your audit call, you choose a time through Cal.com, our scheduling provider. Your name and email are filled in for you, and Cal.com keeps the booking details and lets us know the time you picked.
• How you found us. If you arrived from an ad or a link, the campaign details in that link (such as “utm_source”) and the website you came from. This is kept in your own browser and sent to us only with your application.
• Basic technical information. To stop spam, we keep a scrambled, one-way version of your IP address with your application, not the address itself. Our hosting provider also keeps short-lived server logs.
• Analytics and advertising. We use the Meta Pixel to measure visits and how well our ads work. See “Cookies and ads” below.

How we use it

• To review your application, look at your website, and reply to you.
• To schedule and carry out your audit, and to follow up about it and about any proposal you ask for.
• To prevent spam and abuse of the form.
• To understand which of our ads and pages bring people who apply.

We only email you about your own audit request and anything that follows from it. We don't add you to a newsletter, and we don't sell your information.

Who we share it with

Only the providers that run this service for us, under their own privacy and security terms: Vercel (website hosting); Neon (database); Resend (email delivery); Cal.com (scheduling the audit call). We may also disclose information if the law requires it.

How long we keep it

We keep applications for up to 24 months after our last contact with you, then delete them, unless you become a client, in which case we keep what our agreement and the law require. You can ask us to delete your information at any time.

Your choices and rights

You can ask us what information we hold about you, ask us to correct or delete it, or ask us to stop contacting you. Email support@usefulbeam.com and we'll respond within 30 days. Depending on where you live (for example, California), you may have further rights under local law; we'll honor them, and we won't treat you differently for using them.

Cookies and ads

We advertise on Facebook and Instagram, and this site uses the Meta Pixel, a tool from Meta Platforms, to tell us how well those ads work. When you visit, the Pixel sets a cookie in your browser and sends Meta the pages you view, your browser and device details, your IP address, and, if you apply, the fact that an application was sent. It doesn't send your name, email or answers. Meta may combine this with what it already knows about you and use it to measure and show ads, under its own privacy policy.

You can limit this by blocking third-party cookies in your browser, using a tracker blocker, or changing your ad preferences on Facebook. The site works the same either way. Apart from the Pixel, we don't use cookies to track you. When you apply, we set one short-lived cookie so the next page knows your application went through; it's deleted as soon as that page opens. The campaign details mentioned above are kept in your browser's storage, not in a cookie.

Where your information is processed

Our providers store and process information in the United States and other countries. We're based outside the United States, so information you send us may also be accessed from there.

Children

This service is for businesses. It isn't meant for anyone under 18, and we don't knowingly collect information from children.

Changes

If we change this policy, we'll update it here and change the date at the top.

Contact

Questions about privacy: support@usefulbeam.com.